Content Marketing Blog Archives
What is content marketing? To start to understand how it works, you first need to know what content marketing is. According to the Content Marketing Institute, content marketing is “a marketing technique of generating and sharing valuable, relevant, and consistent content to draw in and acquire a clearly defined audience”. All with the intention of driving profitable customer action. From this definition, content must be “valuable, appropriate, and consistent”, which means that it should make sense. Otherwise, the content will just be a waste of time and energy and will not be instrumental in achieving your goals.
In a nutshell, content marketing should be seen as primarily a way of communicating to your target audience without having to sell. It is a marketing strategy that is non-disruptive. You do not pitch your offerings to the public. Rather, you are acquainting your buyers. Read our content marketing blogs here to keep up-to-date with the latest trends and approaches.