Build leads and trust with content marketing
Valuable, high-quality opportunities
You have probably heard the saying, “Content is king”. Well, it is true.
Your online content goes a long way towards improving your business – both on a short and long-term basis. However, it has to be valuable. If you have not yet invested in content marketing, it may be because you are not aware of the benefits.
THE BENEFITS OF CONTENT MARKETING
The more time and energy you put into it, the more content you will have on your website. This will compel your customers to stick around, build their trust and give them an opportunity to become more familiar with your brand. This, in turn, will boost your conversion rates.
Higher visibility in search engines
Each time you post something new, a new page from your website will be indexed by Google. It is true that the number of pages does not always correlate with traffic. However, high-quality indexing gives your site more opportunities to rank more queries. Targeting longtail keywords will help customers find you.
When you write more high-quality content, you increase your domain authority, relevance, trust and expertise. When these materials attract inbound links from credible external sources, your domain authority will increase. The higher the authority of your domain, the stronger your search ranking. This means that quality content equals organic traffic.
For increased exposure, syndicate all content on social media. When you do this, your audience will be more inclined to share your content. Your followers will also increase. People are more likely to share valuable articles, so it is important you provide this value to your followers. In the long run, you will earn more traffic to your website from social sources.
Content is imperative, but it requires time, commitment and professionalism. If you want to get the best out of content, it’s important to engage the services of a professional. Without this, you’ll be throwing your efforts against a wall.
At IKBK we can help you determine the best approach for your content strategy.
WHAT’S INCLUDED WITH A CONTENT MARKETING SOLUTION
Content Marketing Strategy – Complete planning and execution plan
Content Marketing Measurement – Measure and develop further leads
Content Creation – Creation & implementation
CONTENT WE CAN HELP CREATE
Social Media Content