Take control of your business’s marketing efforts

Posted in Digital Marketing | Posted on: 7th February, 2017
digital marketing dashboard

The IKBK Digital Marketing Dashboard

At IKBK, we pride ourselves on delivering to our clients a solid framework to get them from A to B in their marketing efforts. It’s a shared set of goals that all work towards together.

Along that journey, we ensure total transparency on how strategies are going – from how your keywords are ranking to what users are looking in search for just to name a few. This ultimately provides a scalable platform to grow your brand or business’s marketing efforts and KPIs.

To deliver that clarity, we include a digital marketing dashboard for all clients that sign up for one of our IKBK Packages.

With its simple interface, this dashboard has easy user experience, drawing in all of your data from your social media accounts, Google Analytics and Google Webmasters to paid Ads and call rail – to track where those leads are exactly coming from.

All this provides a real-time platform that demonstrates what is working, and where more attention is needed.

On top of the real-time data, reports can be scheduled daily, weekly or monthly. This ensures both parties are on the same page, working towards the same great goals!

The dashboard is totally customizable, so it can scale to your brand or business.

Without further adieu, here is an overview of what the digital marketing dashboard delivers:

  • The Dashboard
IKBK Digital Marketing Dashboard

Here is the digital marketing dashboard at it’s highest level. As you can see it’s super simple, with quick bites size bits of data.

You have the ability to change the time period to adjust the high level data. Also, clicking on any of the modules will bring up a more detailed report.

Modules can be added according to your online presence. Do you have a Facebook page? Add it in! Not running any Google Adwords campaigns? No need for clutter – just don’t add it! Simple. You can even drag the modules around in order of preference. It’s all up to you.

On this dashboard example, you will see all the modules we will be checking out in this blog and a sneak peak of the others covered in the next installment.

  • Keyword Ranking
IKBK Keyword Ranking Dashboard

Tracking 5 keywords? Tracking 123 keywords? Total freedom to add up to 500 keywords (which is a lot) of your choice. The rankings are updated daily.

If you would like to really get into the nitty-gritty of your SEO efforts, you can also add segments like:

• Google ranking
• Bing ranking
• Google ranking change – based on your selected time frame
• Bing ranking change – same as Google
• Google Url – Which URL is ranking for that keyword
• Bing Url – same as Google
• Search Volume – How many searches for that keyword
+ more!

  • Google Search Console
IKBK Dashboard Google Search Console

Most people find Google Webmasters daunting. There is so much valuable information provided by Google, but it can be overwhelming. That’s why adding Google Search Console to your dashboard will simplify the experience. On the IKBK digital marketing dashboard, you will find:

• Impressions – how many times your keywords have appeared in searches.
• Clicks – how many times your ranking pages have been clicked
• CTR – (Click through rate) A percentage of how many impressions divided by clicks
• Top pages – which pages on your site are driving the most amount of organic traffic?

It also provides a handy way to find more keyword opportunities as you find keywords that you are not targeting are delivering clicks through to your website – awesome!

  • Google Analytics

IKBK Google Analytics Dashboard

Like Google Webmasters, Google Analytics can be a place where information overload takes place. Again, lots of super valuable content, but it can be hard to get your head around it.

That’s where the simplicity of the IKBK dashboard comes in. All the valuable data is there, but in an easy to a naviagate platform. Like GA, you can track all the essential take away’s like:

• Sessions and unique users
• Traffic sources
• Page views + more!

  • Website Audit
IKBK Website Audit

The digital marketing dashboard also provides a handy website audit to give you complete control of your onsite SEO efforts.

As you may know, there are two parts to a successful SEO campaign. On-site and off-site.

With the audit, you have total visibility as to what needs your attention to ensure those crawl bots find no flaws to demerit your site.

Audits are scheduled monthly, but if you were to make any changes you can run a manual audit to make sure everything is in place. For free! – Lot’s of sites out there charge alone for this service.

We hope our introduction to the digital marketing dashboard was informative.

The dashboard also provides great insights for your social media, as well as track incoming calls via Call Rail.

If you have any questions, don’t hesitate to send us an email or give us a call. We will be happy to answer any of your questions.

Happy marketing!

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