Why Is Mobile SEO So Important?

Posted in Search Engine Optimisation | Posted on: 3rd September, 2016

Now more than ever, it is essential for every business to have a mobile friendly site, and a mobile SEO strategy in place. In fact, search engines have been highly considering a site’s mobile friendliness for a while. Responsive websites allow users to access your site on their mobile or tablet. The new algorithm changes that were implemented by Google recently are based on the amount of people accessing the website using their mobile phone.

According to the research, by the year 2017, the number of people using their smartphone in surfing online will surpass the desktop users.

The importance of the mobile SEO to any business is undeniable. It can ultimately increase their visibility online and allow the people to access their site using different hand-held devices.

Mobile SEO

Determining the Importance of Mobile SEO

Having a responsive website implies that your website can change their size and adapt to different handheld devices. In order to create a mobile-friendly site and reap the importance of mobile SEO, you need to follow some simple rules.

  • Refrain from using programs that are not familiar with mobile devices such as Flash.
  • The size of the text should be readable even without zooming in.
  • Place links apart from each other, so your user will not have any trouble in clicking them.

In case you are still uncertain whether your website is mobile-friendly, you may utilise the Mobile-Friendly Test by Google that determines if the website is responsive or not. Some sites that are not mobile-optimised have already received the penalty from Google by giving them a lower SERP ranking and search engine visibility. The importance of mobile SEO can also be seen in load time. The extent of time needed to load a mobile-friendly site is also faster compared to a non-responsive site. The load time can affect your bounce rate and engagement rate. These rates signify the amount of time that users spend on your site before transferring to other sites.

Handheld devices and smart phones have liberated the online community away from their desktop which is essential for the people that are on the go. This just means that people have the capacity to search for a place to eat immediately when their favourite restaurant is fully booked. They have now the ability to fulfil immediate needs and requests. The importance of mobile SEO translates to a tremendous opportunity for the entrepreneurs and the consumers.

Entrepreneurs now have the chance to attract a new set of a customer by having a mobile-friendly site. That is the importance of mobile SEO; it allows you to provide an immediate solution to the people on the go. It exposes your business to a wide range of online audience. Based on the statistics 60% of online search is executed using their mobile device- that is a lot of audiences to consider if you are running a business.

At IKBK, we offer responsive website design and search engine optimisation services.

If you are looking at improving your mobile SEO, contact us to find out how we can help you.

Or, if you are ready to go then get started today!

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