Having a responsive website implies that your website can change their size and adapt to different handheld devices. In order to create a mobile-friendly site and reap the importance of mobile SEO, you need to follow some simple rules.
- Refrain from using programs that are not familiar with mobile devices such as Flash.
- The size of the text should be readable even without zooming in.
- Place links apart from each other, so your user will not have any trouble in clicking them.
In case you are still uncertain whether your website is mobile-friendly, you may utilise the Mobile-Friendly Test by Google that determines if the website is responsive or not. Some sites that are not mobile-optimised have already received the penalty from Google by giving them a lower SERP ranking and search engine visibility. The importance of mobile SEO can also be seen in load time. The extent of time needed to load a mobile-friendly site is also faster compared to a non-responsive site. The load time can affect your bounce rate and engagement rate. These rates signify the amount of time that users spend on your site before transferring to other sites.
Handheld devices and smart phones have liberated the online community away from their desktop which is essential for the people that are on the go. This just means that people have the capacity to search for a place to eat immediately when their favourite restaurant is fully booked. They have now the ability to fulfil immediate needs and requests. The importance of mobile SEO translates to a tremendous opportunity for the entrepreneurs and the consumers.
Entrepreneurs now have the chance to attract a new set of a customer by having a mobile-friendly site. That is the importance of mobile SEO; it allows you to provide an immediate solution to the people on the go. It exposes your business to a wide range of online audience. Based on the statistics 60% of online search is executed using their mobile device- that is a lot of audiences to consider if you are running a business.