Case Study – Billabong Attack
An event which pushed the boundries
At the time, Billabong Attack was the largest straight jump contest in Japan, attracting riders from all over the world.
The annual Billabong Attack event in 2014 was the 3rd installment of the big air competition. With a field of Japan’s top professional snowboarders and international entries, it was the event on every athlete’s calendar.
IKBK delivered the branding for the event, which was featured through all marketing channels. This included everything from online media to rider’s jerseys.
With major sponsors involved, a framework was built out to ensure the event got as many eyeballs as possible. This included, online marketing as well as on the ground activations to engage spectators and athletes alike.