Project Description

Case Study – Billabong Attack

An event which pushed the boundries

At the time, Billabong Attack was the largest straight jump contest in Japan, attracting riders from all over the world.

The annual Billabong Attack event in 2014 was the 3rd installment of the big air competition. With a field of Japan’s top professional snowboarders and international entries, it was the event on every athlete’s calendar.

IKBK delivered the branding for the event, which was featured through all marketing channels. This included everything from online media to rider’s jerseys.

With major sponsors involved, a framework was built out to ensure the event got as many eyeballs as possible. This included, online marketing as well as on the ground activations to engage spectators and athletes alike.

All the years collaborating with IKBK on the Billabong Attack has been nothing but a pleasure. Professional and dedicated service. Always looking for new ways to enhance and grow the exposure of the event.
male testimonialKenji Kojima, Billabong Japan



Custom website

IKBK also produced the website portal, which hosted online entries for the riders. It also featured updated news, photos and videos for the event. Due to sponsorship responsibilities with banner advertising, the site was not created in a responsive format. However, this did not stop a record amount of traffic flowing through the site.

Billabong Attack Website


Engaging, sharing and entertaining

A digital strategy was completed with a total reach of over 1,000,000 globally for the event. This was through videos posted on smart TV’s, affiliate blogs and social media, just to name a few.

Over 1,000,000 eyeballs on event – before, during and after.


Branding & logo design

The theme for the branding was based on the roots of Billabong’s snow range. Authentic and timeless.

Billabong Attack Graphic Design

What a blast!

The Billabong Attack series was so much fun to work on. (Not including hot laps in between) We learned a lot from these events, and now take that knowledge to our current clients.

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