Project Description

Case Study – Billabong Surfing Games

Keeping thousands of surfers up to date

For over eight years, IKBK has worked with Billabong Japan on its annual Billabong Surfing Games series. This is an amateur surfing contest attracting competitors from all over Japan.

From young grommets to elderly surfers, it’s a great event to be involved with. From the wee hours of the morning – rain, hail or shine – everyone’s on the beach to cheer friends and family as they compete.

In the early beginnings of the event, when social media was still in its infancy, our only digital outlet was a blog on the Billabong Japan website.

Four years ago, we decided to create a dedicated website and ever since, the contest has had a huge following. Over the years, the site has evolved in response to mobile demand and is now 100% responsive. This is ideal for all of the younger visitors who view the site on their mobile phones.

All the years working with IKBK on the Billabong Surfing Games has been nothing but a pleasure. Professional and dedicated service. Always looking for new ways to improve and expand the exposure of the event.

male testimonialKenji Kojima, Billabong Japan

SERVICES INVOLVED

WEBSITE DESIGN

Custom website

In 2016, we refreshed the website to include all of the previous content into one website. It’s now a chronological timeline of past and present events.

The website grid is an old one, but one that’s proven to be best for this event. It features a simple interface and an easy to use user experience.

Billabong Surfing Games Laptop

DIGITAL MARKETING

Engaging, sharing and entertaining

The Billabong Surfing Games in Japan attracts a phenomenal amount of online love. From record website hits to an increasing number of likes on social media each year, its target audience engages with and embraces all event online content.

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Over 100,000 + visits to the website over the past four years since it’s launch.

An ongoing surfing adventure

Here at IKBK, we’re looking forward to an ongoing relationship with the event. We’re always stoked to see the smiles on everyone’s faces when they see themselves as a part of surfing history.

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