Project Description

Case Study – Circus in Education

A fresh new approach to bringing fun back into the classroom

Circus in Education is bringing fun back to school. Empowering children with magic and the arts of circus.

Using exercise and physical activity to reinforce self-esteem and confidence is only the tip of the iceberg of the benefits of the alternate methods practiced by Circus in Education.

Children of all ages can engage on a whole new level with their teachers and friends to make learning fun.

Circus in Education came to IKBK to create a brand which was entertaining and easily related to learning. An online presence was built around its new positioning including a WordPress website to allow for frequent blogging and event updates.

With an ongoing relationship with Circus in Education, IKBK works with guiding their digital marketing efforts, including search engine optimization and content marketing.

And the best part is… it’s fun!

Over the past year, IKBK has supported our start-up to create a strong online presence, a branded marketing package and social media strategies to expand the business. We owe the continuing success of our company, in no small part, to the support that IKBK has provided.

female testimonial ikbkJacqui Levy, Director, Circus in Education

SERVICES INVOLVED

WEBSITE DESIGN

Small business website

The website was designed to reflect Circus in Education’s fun and entertaining principles. Large imagery, with bold fun fonts, encourages visitors on the site to browse the content, while the blog keeps them engaged.

Featuring an events calendar, which is easily updated by the client to keep the list of upcoming shows up to date. Ensuring that no one misses out!

Circus in Education website

DIGITAL MARKETING

Ongoing SEO services

Circus in Education has assigned IKBK to manage its current SEO strategy. After the enlargement of its website, there has been a significant increase in visibility through search, thanks to a long tail keyword strategy.

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Pages from Circus in Education is ranking 1st on Google & Bing
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Pages from Circus in Education are on the 1st Page on Google

GRAPHIC DESIGN

Branding & logo design

The brief for the logo was to create something that could instantly connect both education and circus. Chalkboard art was the base of the logo theme, and from that grew the branding.

Circus in Education Graphic Design

Roll up, roll up!

As the shows continue to engage and the business looks to expand, IKBK will be there for the journey. Ensuring that it’s marketing efforts expand to keep with up growth.

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