Case Study – Green Business
Next-generation business ethics
Green Business is a Cairns-based sustainability consultancy which is leading the way in business ethics for the future.
The world, and the planet on which we live is a fast changing place. New ideas and technologies are being created every day. With that, our planet is struggling to keep up. Green Business is one of those new businesses born from the idea that both the planet, and it is people, can profit from change.
IKBK was tasked with helping Green Business develop this new and compelling business model. When an idea is brand new and yet to be pioneered by anyone else, it opens up both challenges and opportunities. The challenge is the tricky task of introducing something completely new. The opportunity is being able to work with an open palette and complete design freedom.
Our goal was to present a new concept in a visual language that everyone could understand.