Case Study – Make it Count Japan
Grass roots marketing x online engagement
The annual Element Make it Count skateboarding contest is part of an international series which is held in the U.S.A, Europe, Australia, Brazil, and Japan.
This great amateur contest gives up and coming skaters a chance to not only compete against their peers but also a chance to take their skating to the next level.
The Japan events are held all over the country. One of these great competitions was held in Okinawa and the event saw a large number of both Japanese and U.S military personnel join in on the fun, and battle for the chance to win a trip to the finals in the U.S.A.
For the past 5 years, IKBK is brought on annually to design and develop a website to host news, results, videos and photos as well as pages to host live feeds.
Each year the website has many visitors, with lots of content consumed by each visitor. Giving Element Japan a great platform for their marketing efforts.