Project Description

Case Study – Make it Count Japan

Grass roots marketing x online engagement

The annual Element Make it Count skateboarding contest is part of an international series which is held in the U.S.A, Europe, Australia, Brazil, and Japan.

This great amateur contest gives up and coming skaters a chance to not only compete against their peers but also a chance to take their skating to the next level.

The Japan events are held all over the country. One of these great competitions was held in Okinawa and the event saw a large number of both Japanese and U.S military personnel join in on the fun, and battle for the chance to win a trip to the finals in the U.S.A.

For the past 5 years, IKBK is brought on annually to design and develop a website to host news, results, videos and photos as well as pages to host live feeds.

Each year the website has many visitors, with lots of content consumed by each visitor. Giving Element Japan a great platform for their marketing efforts.

I have worked with IKBK for the past eight years on various types of projects from large events to product promotions. Damien and his team have always come to the table with fresh ideas, seeing each project through from conceptualisation to results analysis. We highly recommend IKBK!

male testimonial ikbkKenji Kojima, Element Japan



Custom website

The website was designed and developed to host the news, results, videos and photos from the events. As well as a hub for riders to register their entry into the events. Being built within the Element Japan – a website which is not responsive, the challenge was to create a page which was user-friendly on mobile devices despite the lack of responsiveness. This led to larger banners and images to ensure users had the best possible experience from the site.

Make it Count Japan 2016 Website

Keep on rolling…

We truly enjoy working on this event every year. With the 2017 calendar soon to be announced, keep an eye out for this year’s website.

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