Success Begins with a Responsive Website

Posted in Website Design | Posted on: 25th July, 2016

Why is a responsive website relevant? When it comes to creating a successful website that’s going to strengthen your overall online presence, there are quite a few things that you would need to take into consideration. Without a doubt, the thing that’s going to drive the highest amount of traffic to you is your rank in search engines and specifically in Google.

SEO is necessary as the majority of the overall traffic is always going to be directed from search engines such as Google. With this in mind, the higher you are up the ladder, the more people are going to come to you and the more you are going to benefit.

However, there is a broad range of various factors that are going to affect your ranking, and the responsiveness is one of them.

The Importance of a Responsive Website

How will a responsive website help you?

  • What is a Responsive Website?

Well, to put it in the simplest terms, a responsive website is one that’s capable of quickly adjusting to the introduction of new conditions. For instance, a responsive website would be one who’s entirely optimised to be mobile friendly.

When you open up the website from your smartphone, this changes the entire dynamic. The resolution, the dimensions, the readability of the content and the quality of the images – everything is going to shift. A responsive website would be capable of quickly adjusting to the introduction of this new factor without sacrificing all of the above.

  • How is This Going to Affect My Rankings?

Well, since the last year, Google has effectively introduced a pack of updates to its search engine which is known amongst those who are in the niche as the animal updates. Penguin, Panda, and Hummingbird significantly changed the way the search engine of Google works and the way it ranks websites.

Google has made it clear that the most important ranking factor is going to be the user experience. Therefore, the more user-friendly your website is, the highest chances you get to rank high up the ladder.

The user experience is going to be defined by a number of things, but a responsive website is certainly going to have the upper hand. Of course, how responsive your website is doesn’t just stop at being properly optimised for mobile devices.

The loading speed, the rate at which it’s going to load different pages, the overall interaction with the interface, these are factors that are going to determine how responsive your website is. This is why you need to make sure that you get all of this properly handled if you are to have a chance of climbing the search engine ranking ladder.

At IKBK, we offer a range of web design services – Every site we build is responsive.

If you are in need of a website or looking to renew your current one, contact us to find out how we can help you.

Or, if you are ready to go then get started today!

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