Running a campaign? You need a landing page
Landing pages is designed for one goal only – leads
Your homepage is devised with a more general purpose in mind. It speaks to your overall brand and business values and is typically packed with links and navigation to other areas of your site. It’s designed to encourage exploration.
Think of the links on your homepage as leaks. Each link on your homepage that doesn’t represent your conversion goal is a diversion that will weaken your message and reduce your conversion rate.
Landing pages, on the other hand, is designed and built to be a standalone site with only one link or call to action.
By standalone, we mean that it has no links to your website, like navigation. In principle, it floats alone, only accessible from the link you’re providing in your marketing content (the call to action in an email for example).
Here at IKBK, we offer solutions that will help reach new customers through lead-generating and click-through pages.
The most valuable piece of information you can get is someone’s email address which then gives you permission to continue talking and marketing to them.
Once you have a lead’s approval, you then try to convert them into a customer by coupling the two most powerful 1-to-1 communication tools a marketer has – email and landing pages.
Click-through pages (sometimes called jump pages) are designed as a conduit between a marketing ad and its final goal. The purpose of a click-through page is to warm-up the visitor to the product or service you are trying to sell.
Commonly used for e-commerce, click-through pages provide enough information to inform the consumer, making them ready to buy, before pushing them further down the funnel – probably to a shopping cart or checkout.
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