When learning what makes a website successful, you want to focus on the various elements that get your point across and your message out there in the easiest way possible. Remember to avoid overselling your website to your visitors. Putting too much out there will tend to leave them frustrated and confused, definitely not two feelings you want those visiting your website to experience.
Make sure you take your time when developing your website, it is your door to the entire world, so be sure to make it count. Don’t have too many visual elements when you first log on to your website; this will only create confusion.