What does it take to make a successful website?

Posted in Website Design | Posted on: 23rd December, 2016
what makes a website successful

The guidelines to building a successful website

Typically, a visitor to a website will spend 30 seconds or less on a page. This is where having a great and attractive website to gain their attention comes in handy. You do not want to shy visitors away from your website with a dull layout and design. Instead, you want to design something that grabs their attention right away and makes them want to stay for more.

In order to engage with your user, there are a number of points to remember;

  • Avoid Clutter

No one likes to come into a cluttered house; he or she tend to get overwhelmed and frustrated by everything around them. The same goes for online web pages as well. Think of your website as your home. You do not want to cram every visual aspect into one page. Who wants to have so many things to look at that they do not know where to focus?

A well established and successful website will have just the key items that relate to the page. It will be easy to navigate and have plenty of space.

  • Content Reigns Supreme

Website owners when searching to find out what makes a website successful, still need to realize that content is important. It is one thing that is never going to go out of style. While you have products to sell, visitors to your website want to know more about these products or your services. They need to be convinced on why they should purchase something from your business. Your logo is important, but it is not the most important element to creating a successful website. You want to have clear and compelling content that gets your point across.

  • Be Simple

No one wants to go online to think or study. In fact, the vast majority of online users are looking to be entertained and avoid the stressors of everyday life. Don’t make your site too complicated. Focus on only the important things and ensure it is succinct as possible. Grabbing their attention and maintaining it is critical to developing a successful website.

  • Conclusion

When learning what makes a website successful, you want to focus on the various elements that get your point across and your message out there in the easiest way possible. Remember to avoid overselling your website to your visitors. Putting too much out there will tend to leave them frustrated and confused, definitely not two feelings you want those visiting your website to experience.

Make sure you take your time when developing your website, it is your door to the entire world, so be sure to make it count. Don’t have too many visual elements when you first log on to your website; this will only create confusion.

We hope this blog gave some insight into what it takes to have a successful website.

At IKBK, we offer website design strategies and services.

If you are looking at increasing your visibility and engagement with your end users, contact us to find out how we can help you.

Or, if you are ready to go then get started today!

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